Discover Beautiful Gems at COLOR First


fancy colors...bright colors...gemmy colors...


COLOR First – when we look at a gemstone the most striking aspect of it is almost always COLOR. We’re almost certain that COLOR is what attracted humans to stones in the first place, thousands of years ago, while they were out hunting or gathering. And that’s why we decided to name our company COLOR First.

While the early humans would have brought back the colorful rocks or pebbles to their caves to simply look at, play with, or adorn in simple forms, the modern human prefers their gems to not only be colorful but also sparkly. That’s where the cutting process plays a big role, to turn sometimes unremarkable but rare pieces of the earth into beautiful gems.

COLOR First specializes in fine colored gemstones. We like to start with rough material from source locations all over the world, but primarily from Africa, and in particular East Africa. That is the region we know best, where we started working with and learning about gemstones more than three decades ago.

The rough gemstones are sorted and expertly graded, preformed into various shapes and then faceted to our high standards. Our aim is to produce a gem that maximizes the beauty inherent in the rough stone. Sometimes that means wasting a lot of material -  however, the final result achieved almost always makes it worthwhile.

We have over 36 years of experience in the business and strive to offer high quality gems at excellent value for money. COLOR First specializes in natural Zircons in all colors, Garnets in all colors including Tsavorite, Umbalite and rare Color-Change Garnet, Tourmalines in all colors as well as Spinels, Sapphires, Aquamarines and Moonstones.

Please join us in your quest to learn about and discover a true gem for yourself. Click on the links to learn more about the gemstones we work with, see pictures of mining locations, the importance of treatment disclosure, and the trade shows where we exhibit our products.

Enjoy the website – we hope you find the content useful. We appreciate your valuable time and welcome your feedback. Thank you!


color your world with fine gemstones...go color!

Zircon Suite, 7.5mm rounds 

our signature creation - all the colors of natural zircons, in one suite!


Natural Unheated Umba Sapphire Rough, 3+cts size each

sapphires come in many colors...not just blue!

Imperial and Rose Zircon Earrings Suite 9-11mm rounds

earth tones at their very best!


Purple Garnet rough from  Mozambique - new find 2015/16

the most purple garnet ever found!

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